Some highlights

 

Top 3 priorities for 2020

• 55% Communicating purpose, strategy, values 

 

• 38% Communicating a change / transformation programme

 

• 38% Developing/refreshing an internal communication strategy 

 

Top challenges in 2020

• 45% Excessive volume or communication

 

• 43% Hard-to-reach employees

 

• 43% Lack of line manager communication skills

 

Influence

• 20% of respondents are strongly convinced leaders viewed them as trusted advisors 

 

• 43% disagree that internal communication is consulted and involved at every stage of communicating change 

 

• 66% believe internal communication is seen as a key driver of the employee experience

 

• 72% says the function plays a critical role in capturing and amplifying employee voice

 

Measurement

• 20% of internal communicators regularly track their impact – whilst the same proportion rarely do any measurement at all

 

• 3 in 5 internal communicators measure the impact of individual campaigns but say they struggle to keep up the momentum in between

 

• 44% of those who don’t measure impact say this is because there’s no interest from the business

 

• 47% use data to prove their value add to senior leaders

 

• 72% of communicators who measure impact use the data to brainstorm ideas for the future

 

Perceived Effectiveness

• 53% of internal communicators say their internal communications are ‘good’ or ‘excellent’

 

• 60% of employees say the same

 

Download the full report to get all the results at gatehouse.co.uk/stateofthesector/