Research Brief Series
Measurement | Linking Internal Communication to Business Results
Free PDF, 14 pages
©IC Kollectif 2019
About this series - 'Research Brief' is a new publication series in which each concise edition takes a deep dive into a specific topic discussed in the 164-page global report The Next Level.
Click here to see editions on other topics.
About The Next Level Report - The Next Level is the first publication of its kind bringing together C-suite leaders, in-house communication professionals/executives, and academics across all continents. Based on primary and secondary research, the report takes the conversation about internal communication to the strategic management level. The report provides solid insights, advice, frameworks, and resources from which practitioners can learn how to better position themselves as trusted counsellors and advisors, communicate on the same strategic level with senior management, and drive business value.
More info here. To download the free report, click here.
Based on research and a literature review conducted by IC Kollectif, 'Measurement| Linking Internal Communication to Business Results' offers:
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A compilation of the methods used by 33 in-house communication professionals to demonstrate the impact of their work on business goals and results
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Data from recent surveys about what and how practitioners measure internal communication
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Testimonials from communication professionals/ executives at Dupont, Nationwide, General Motors and more, on their approach to measure IC in their own companies
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Resources to help link internal communication to business results, including the IC measurement standards
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